Swy brand d.o.o. Sermin 75b, 6000 Koper, Slovenia, Tel št.: +386 40 203 135

"STARTS WITH YOU"

"SWY" stands for "it starts with you," emphasising the importance of self-expression and self-care.

Welcome to the SWY brand, where fashion meets a healthy lifestyle and where you become part of a supportive community that values your well-being. We are not just a company selling clothing for sports and recreational activities, food supplements, healthy nutrition and sports accessories. We are a group of individuals who share the same goal of loving ourselves and leading a healthy lifestyle. We are here to encourage and motivate each other and to overcome any obstacles, big or small, together.

"not just adding another piece to your wardrobe"
When you own a SWY product, you are not just adding another piece to your wardrobe, you are joining a vast community that welcomes you with open arms. We recognize that the SWY brand is all of us, and we are proud to have built such a supportive community.

Petra Parovel

Petra Parovel is the driving force behind the SWY brand. She is a mother, wife, director, graduate kinesiologist, and certified nutrition consultant, with a strong desire for success and a courageous heart. Her passion for sports and fitness led her to become a personal trainer and eventually an entrepreneur. She started the SWY brand in 2020 to share her knowledge and experience with others who share her love for a healthy lifestyle.

Petra's brand quickly outgrew its humble beginnings as more and more people became interested in her message and products.

Where WE started

Today, We have 17 employees and offer more than 360 products in our portfolio. We have moved into a much larger space, which allows us to serve our customers better and continue to grow. Despite the rapid expansion, together with Petra, we remain true to our mission of promoting a healthy and balanced lifestyle and continue to inspire and encourage our community of customers.

OUR MISSION

Our mission at SWY is to offer products and services that promote and enable a healthy and balanced lifestyle for every individual. We are constantly following the latest fashion trends, and we pride ourselves on being one step ahead of others. Quality and diversity are our values, as we strive to satisfy each and every one of you. We want to encourage people to live healthier lives and provide them with a community that makes it easier to reach their goals. We prioritize working with local products and take care of the environment while seeking solutions to further pursue this goal in the future.

VISION
Our vision is to ensure the well-being and satisfaction of our customers. We do our best to stay in touch with you, and we want you to know that you are not just a number to us, even as the company continues to grow rapidly. We invest heavily in our community, and we are proud of our progress so far. We are excited to expand beyond our borders and share our unique story with even more people around the world. At SWY, we believe that success, complacency, and well-being all start with you. We drive our company to be as environment friendly as possible. We treat our business partners with  respect and our customers as family. With small steps, we hope that together we can make the world a little brighter. Thank you for making this possible. With love, SWY

SUSTEINABILITY

At SWY, sustainability is a core value that guides everything we do. We believe in taking responsibility for our impact on the environment and society, and we strive to minimize our footprint while maximizing our positive influence.

One of our key sustainability goals is to use ethically sourced and sustainable materials in all of our products. We are committed to reducing our use of single-use plastics and other harmful materials, and we work with suppliers who share our values and commitment to sustainability.

In addition, we believe in treating our business partners with respect and fairness. We work closely with our suppliers to ensure that they are paid fairly and treated well, and we seek out partnerships with companies that share our commitment to ethical business practices.

We also see our customers as family, and we are committed to creating products that not only look good but also make a positive impact on the environment and society. We encourage our customers to join us in our sustainability journey by making conscious choices and taking small steps to reduce their own environmental footprint.

Overall, at SWY, we believe that even small steps can make a big difference, and we are committed to doing our part to create a brighter, more sustainable future for all. Thank you for joining us on this journey.